We were meant to thrive; yet we can be one of our own worst enemies when it comes to our success.

We limit our networking circles by convincing ourselves that we shouldn’t mix our personal and professional lives. We are prideful and tell ourselves that we don’t need any help from our friends and family because we can do it on our own. We tell ourselves that by informing them of what we are up to, we are ultimately burdening them. There are numerous excuses we use as to why we won’t/don’t tap into some of our most instrumental assets in networking – our friends and family. We ultimately fall victim to one of the greatest pitfalls of networking.

Consider the alternative. Our friends and family have a vested interest in our lives, therefore, it makes complete sense that they would be more likely to want to see us succeed that a business powerhouse. Our friends and family have a plethora of connections just waiting for us to uncover. Think about your parents, your aunts and uncles, or your friends. They have been networking for countless years and have built an impressive Rolodex. By reaching out to our friends and family, we are able to acquire new contacts as well as broaden and build our current networking circles. That friend-of-a-friend or friend-of-a-family member might just turn into a golden opportunity. Can you really afford to let that golden opportunity pass you up? I didn’t think so, reach out to your friends and family. Odds are in your favor.

Let me know your experience with networking TinaCampbell@MasterNetworks.net

A misconception about networking that is made all too often is focusing on the numbers. People cast a wide net, hoping to gain an abundance of leads. Only to find they have come up empty-handed. Quantity and quality rarely correlate. When building your network, your focus should be on gaining quality leads rather than focusing on the quantity. Yet, that is easier said than done. Here are a few steps to follow that will help you make the most out of networking.

Inquire – Ask questions. There are three key questions that you should ask after exchanging business cards.

How did you get involved in your field?

What do you like most about your industry?

What does your ideal client look like?

Listen – Actually listen to their answers and build a genuine rapport. Instead of being self-involved and making the conversation about yourself, be genuine and show interest by listening to what they have to say. Don’t ask questions expecting to give your answers, and don’t be afraid to leave a little time for chitchat.

Follow up – Go beyond a generic follow up email. Think outside the box and do your homework. Develop a strategy that is mutually beneficial; yet, expect nothing in return. Instead of asking for their customer database or expecting them to refer others to you, find out how you can collaborate to help each other.

Be Patient – Building quality leads takes time. Like any relationship, building trust takes time, and quality leads equal trust. To build trust, treat them like a potential client by showing them your product or service and how you treat clients.

Follow these steps and your leads will gradually begin to buy in, and then a genuine relationship will be built, which will result in a quality and active referral network.

~ Tina Campbell, Regional Partner, Master Networks NY & Western CT