New York - Westchester County, Putnam County, Rockland County,

Dutchess County, Orange County, Long Island

Connecticut - Fairfield County, New Haven County, Litchfield County

Where entrepreneurs and business leaders connect, share and prosper

NY CT Full Logo Facebook blue large Twitter blue large instagram-1581266_960_720 Business meeting

Welcome to the NY/CT regional blog

 

Building a NY/CT Regional Community of Like Minded Business People

By nyctregion13831870, Jan 8 2018 02:33AM

If I told you that according to a recent study a measly 8% of people tasted victory as they rang in the New Year by keeping their New Year’s Resolution, would you still make one? Chances are you would because after all, you don’t fall into that 92% who gave up mid-February. You are an entrepreneur. You are a self motivated, determined, and persistent. You finish what you start. You know that most New Year’s Resolutions fail because people tend to set too many goals and want instant success. They treat their resolution like a sprint instead of a marathon that lasts all year and tend to set goals that add no real value to their lives. They don’t equip themselves with the tools they need to accomplish their goals and that’s just not you!

As you reflect on last year and prepare for next year, set a New Year’s Resolution that will keep your business healthy and thriving in 2018 - set a networking goal. To insure success be specific with your goal. Evaluate your current networking and identify where you could improve and then create a networking road map that will help you achieve your goal.


Do you need to increase the number of people you meet?

o Often we get complacent with networking. It becomes a routine: rinse, lather, and repeat.

o Joining a networking organization like Master Networks will help you broaden your circle of influence.

o Look at a calendar and select a few key events. Who are you going to target at these events? Be specific with your goal for each networking event.

o As the year continues, set a larger goal each month.


Do you need to improve your follow up?

o Continue to follow up throughout the year. One of the most efficient ways to follow up is using a Customer Relationship Management tool like Next Level Suite.

o Categorize people into certain groups. This allows you to stay in meaningful contact with people throughout the year.

By equipping yourself with the right tools throughout the year, you will be 8% that tastes victory as you ring in 2019. Make 2018 the year of networking success!



By nyctregion13831870, Mar 1 2017 02:00PM

Relationship Development System


Several years ago during a severe storm, a tree feel on our house. Luckily no one was hurt, but the tree was very close to my youngest daughter's bedroom, and I knew I needed to have the tree removed as soon as possible. For the life of me, I couldn’t remember the name of "our tree guy", probably because it was a very stressful situation. Yet, I knew that he was my guy; I trusted him. I knew he was going to show up and get the job done. I didn’t want to take my chances with anyone else. I didn’t want an estimate. I didn’t want to wait weeks to have the tree removed. I wanted the issue to be resolved effortlessly. I finally tracked him down, and just as I thought, he fixed our situation immediately.


As I reflect back, I realized he needed to be contacting his clients monthly. He needed to send us friendly reminders letting us know that he was still there if we needed any help with anything. If I hadn’t been able to locate him, I would have been forced to use a random company that I had found on the Internet, and I knew that wasn’t what I wanted or needed. I have seen many businesses in this same exact spot. They are successful enough, but they don’t have time to communicate with their current and past clients. They just aren’t as successful as they could be. And in the end, they end up loosing potential business because past clients have lost touch with them.


The most important thing you can do for your business is to keep fueling your referral engine by creating a Relationship Development System (RDS). Your database of past, present, and potential clients should be current, and your systematic messages need to hold value. In Chas Wilson’s book, Five Plus One: The Entrepreneurs Formula for Success, he states that you need to master targeting by identify, locating, and contacting a steady stream of people who want what you have to offer. Technically you don’t exist and are out of business if you don’t have any customers, so it all comes down to finding, attracting and retaining customers.


Not only would I have benefited from my tree guy utilizing an RDS, his business would have also benefitted.


By nyctregion13831870, Jul 25 2016 04:44PM

A misconception about networking that is made all too often is focusing on the numbers. People cast a wide net, hoping to gain an abundance of leads. Only to find they have come up empty-handed. Quantity and quality rarely correlate. When building your network, your focus should be on gaining quality leads rather than focusing on the quantity. Yet, that is easier said than done. Here are a few steps to follow that will help you make the most out of networking.

Inquire – Ask questions. There are three key questions that you should ask after exchanging business cards.

How did you get involved in your field?

What do you like most about your industry?

What does your ideal client look like?

Listen – Actually listen to their answers and build a genuine rapport. Instead of being self-involved and making the conversation about yourself, be genuine and show interest by listening to what they have to say. Don’t ask questions expecting to give your answers, and don’t be afraid to leave a little time for chitchat.

Follow up – Go beyond a generic follow up email. Think outside the box and do your homework. Develop a strategy that is mutually beneficial; yet, expect nothing in return. Instead of asking for their customer database or expecting them to refer others to you, find out how you can collaborate to help each other.

Be Patient – Building quality leads takes time. Like any relationship, building trust takes time, and quality leads equal trust. To build trust, treat them like a potential client by showing them your product or service and how you treat clients.

Follow these steps and your leads will gradually begin to buy in, and then a genuine relationship will be built, which will result in a quality and active referral network.

~ Tina Campbell, Regional Partner, Master Networks NY & Western CT

By nyctregion13831870, Jun 18 2016 01:56AM

Networking is the foundation of a local business. Networking generates leads. Yet, effective networking is often a hard concept to grasp. The principle is simple, but the execution is often where people go awry. Many people look at networking like they would speed dating: rinse, lather, repeat – moving on to the next person. They attend various ‘Business After Hours’ events and share their story with everyone they come in contact with, and yet they aren’t gaining any leads. They aren’t building a genuine clientele; they are merely growing an immobile database. As technology flourishes, there is more noise from emails and text messages to social media accounts, and all of which consume people. Over the past few years, people have started tuning out messages. A promotional email to a mere acquaintance that would have once drawn a person to your business now ends up in their email trash folder. Why? Because acquaintances haven’t bought in, they don’t trust you.

Effective networking is more than having a thousand ‘likes’ on social media or slipping everyone you come in contact with a business card. Effective networking isn’t making random connections. The foundation of effective networking is building authentic relationships that are built on trust and trust takes time. Genuinely follow up with people you have met. Find out their needs; find out how you can help them. Then follow through. People are more likely to tune in to messages from people they trust. People become mobile marketers for people they trust. Don’t you want a network full of people that trust you?

Stop speed dating the people in your network and start dating the people in your network.

RSS Feed

Web feed